Monster Energy Signs Action Sports Legend and BMX Star Dave Mirra
Monster Energy Signs Action Sports Legend and BMX Star Dave Mirra
Most decorated action sports athlete of all time to rock iconic Monster Energy glowing green clawed “M” logo
CARLSBAD, California, (June 16, 2006) – Monster Energy announced today that they’ve landed their biggest action sports megastar to date – BMX legend Dave Mirra.
“Dave Mirra is an ambassador for an entire generation of action sports enthusiasts and Monster Energy is stoked to have him on board,” said Mark Hall, President of Monster Beverage Co. “Dave’s name is synonymous with gold – and now with a splash of ‘Monster’ green.”
Mirra, who holds the coveted record of winning the most X Games gold medals in the history of the competition, has been voted in industry publications throughout the years as the best BMX competitor of his era. From a mainstream sports standpoint, Mirra’s image is one of the few to clear the gap between action and stick & ball sports, often listed with such recognizable names as Tiger Woods and Michael Jordan with today’s youth.
“Dave Mirra had a Midas touch with products and events he selects to involve himself with and Monster Energy feels strongly that this relationship will be a win/win situation for both parties,” said Monster Energy spokesman Scott Sepkovic of Crown AMG.
Added Mirra’s manager, Steve Astephen of Wasserman Media Group: “ Dave is truly excited about this partnership. Many times Dave has been the exclusive action sports endorser with his sponsors,” noting Mirra’s other sponsors Slim Jim and Oxy. “Joining Monster Energy, which already boasts a solid core of top action sports athletes, will be a new and exciting experience for Dave.”
Mirra joins a stable of Monster Energy athletes that feature many marquee names in action sports, including motocross racer Ricky Carmichael (who’s actually good friends with Mirra), Dew Tour BMX champion Ryan Guettler (who rides Mirra’s MirraCo. Bikes), defending X Games skateboard vert gold medalist Pierre Luc Gagnon, street skater Greg Lutzka, Winter X superpipe gold medalist Andy Finch, Olympic snowboard medalist Danny Kass, free skiing sensations Corey Vanular and CR Johnson, World Cup downwhill mountain bike racer Sam Hill, freestyle motocross legend Mike “The Godfather” Metzger, motorcycle distance jumping record holder Ryan Capes, snowmobile distance jumping record holder Paul Thacker, surfing greats Shane Dorian, and Corey Lopez and Dane Reynolds, along with wakeboard champion Danny Harf.
Monster Energy supports the sport. Be it BMX, skate, surf, motocross, snow, wake – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the flavors – Original Monster Energy, Monster Lo-Carb, Monster Assault and the new Monster/fruit juice hybrid called “Khaos.” Dave Mirra digs ‘em – so will you.
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