Monster’s highly-visible street skater from Ohio co-writes the film, stars in it AND cut the damn check to help fund the thing! Hits theaters next weekend – June 12th

 

CORONA, Calif., (June 2, 2009) – Monster Energy’s Rob Dyrdek has been burning the candle at all three ends here recently. What with his skateboarding career, popular television program dubbed “Rob Dyrdek’s Fantasy Factory,” his SafeSpot SkateSpot projects and, among other notable items on the list, Dyrdek Enterprises’ venture into toys, it’s a wonder he has time to sleep.
 
But Monster Energy’s got that sleep part covered (See: Monster Original), helping keep Dyrdek sharp as he co-wrote and produced his first full-length feature film: “Street Dreams.”
 
“This movie’s 100-percent by skateboarders, for skateboarders,” said Dyrdek. “It’s the first real skateboarding movie.”
 
Calling other skateboard movies to date “blasphemous,” Dyrdek and buddy Nino Scalia set out to put the pen to a dramatic story on skateboarding that would hit home with the estimated ten million skateboarders in the United States. Dyrdek shares a great anecdote in this trailer of how, when pitching the movie to a potential investment group, one of the investors though Dyrdek was talking about Heelies (shoes) versus skateboards.
 
http://streetdreamsmovie.ning.com/video/video/show?id=2575311%3AVideo%3A5247
 
“That’s when I decided to finance it,” said Dyrdek of the clueless guy’s comment. “The curtain stops here – nobody’s behind me and are going to come out and make it cheesy.”
 
Enlisting the help of directors Scott Mellini and Chris Zamoscianyk, Dyrdek’s “Street Dreams” features top skaters Paul Rodriguez Jr., Ryan Dunn, Terry Kennedy and Ryan Scheckler in many of the main acting roles, adding yet another layer of legitimacy to the film.
 
Our advice? Smuggle in a couple Monsters, hide and watch it twice! (ha, ha) Opens June 12th at a theater near you.
 
Monster Energy supports the sport. Be it skate, SX, rally, insane distance jumping, MX, MotoGP, road racing, supermoto, off-road, FMX, MTB, rock crawling, wake, mini bikes, surf, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy “Hitman” energy shot. Rob Dyrdek and the guys on the set of “Street Dreams” dug ‘em – so will you. On the ‘Net at www.monsterarmy.com and www.monsterenergy.com